From MTV to Mango, Femina to FedEx, Louis Vuitton to Lakme, Sony TV to Seagram’s, and from Miss India to Monsanto, Sandeep has helped fuel business growth via brand-play. He’s spent half his career leading marcomm for consumer-centric brands, and the rest leading brand extensions for legacy brands like MTV, Femina, Times of India, Nickelodeon, SpongeBob SquarePants and others — across categories like fashion, beauty, mobile phones, cafés, sexual wellness, adventure bikes, credit cards, and more.